Agenda
Agenda
8.15am
Registration, tea and coffees
In partnership with
9.15am
Welcome to The Drum Live
The Drum’s associate editor in the US Kendra Barnett and the managing director of events, Lynn Lester will set the tone for the day and share what to expect from a day of engaging content.
Kendra Barnett
associate editor, US, The Drum
Lynn Lester
managing director of events, The Drum
9.30am
Opening keynote: Why the industry needs to put social at the center of everything we do
Social media is where brands are being built in today’s modern marketing work. Yet the industry still puts the television spot on a pedestal and sees social media advertising as a side dish. To move forward as an industry, we need to prioritize where consumer attention is—currently, social media—and put social at the center of everything we do. In this keynote, CEO of VaynerMedia Gary Vaynerchuk will talk about why agencies need to learn how to create perfect social AND big brand ideas, deploying quality social creative that builds the brand voice daily while gleaning insights about the brand, category, and consumer. Then, use these insights to “find right” for big, innovative brand ideas.
Gary Vaynerchuk
chairman and CEO, VaynerX and VaynerMedia
10.00am
How generative AI will change marketing
Generative AI has radically transformed the advertising industry since the release of ChatGPT in November, 2022. In this session, moderated by The Drum tech reporter Webb Wright, marketing experts will discuss the myriad ways in which this technology has been causing a strategic shift within agencies and brands, as well as the legal and ethical challenges that it presents to advertisers.
Webb Wright
reporter, The Drum
Laila Mignoni
global vice president of creative, Bacardi
Mrinalini Nair
head of global partner solutions, advertising, Uber Advertising
Emily Golden
head of growth marketing, Runway
10.35am
Strength in numbers: mastering addressability in marketing
In partnership with
Join us as we sit down with Alex Theriault, Chief Growth Officer, Lotame to unveil the increasing value of data collaboration for digital marketers. With the industry at a cookie crossroads, Alex sheds light on the challenges and opportunities ahead. Just how important is the role of first-party data in a post third-party-cookie world? Why should brands sit up and take notice?
Kendra Barnett
associate editor, US, The Drum
Alexandra Theriault
chief growth officer, Lotame
10.50am
Break
11.20am
The last byte for the cookie: defining the next era of ad targeting and measurement
In partnership with
In this panel, we’ll dive into the evolving world of targeting and measurement in light of an increasingly stringent regulatory environment, cookie deprecation and signal loss across the open web. As consumer data privacy takes center-stage, how are media planners and buyers assessing various opportunities within the ecosystem, and what kinds of approaches are publishers taking? We’ll discuss the respective merits and limitations of privacy-preserving approaches to targeting and measurement, including first-party, universal IDs, contextual targeting and more – and we’ll conjecture about what’s to come.
Kendra Barnett
associate editor, US, The Drum
Steve Silvers
EVP global creative, media & ecosystem, Kantar
Mary Ann Belliveau
vice president, large customer sales, Reddit, Inc.
Michael Sandor
sales director, Quantcast
11.55am
Media’s great measurement reckoning
This session will explore the challenges and opportunities in modern media measurement. In particular, we’ll dig into ecosystem fragmentation, the hunt for interoperability, and the industry’s various efforts to develop more standardized frameworks and currencies across channel.
Kendra Barnett
associate editor, US, The Drum
Carmela Fournier
vice president and general manager, data, Comcast Advertising
Seth Goren
group senior vice president, subscriber growth & media, Warner Bros. Discovery
Kelly Barrett
senior vice president of product management, Comscore
12.35pm
Award winning stories
Lynn Lester will be joined by a winner of last year's Drum Awards. They'll share the story of how their work evolved from the initial brief to the fully formed idea, execution, and results. It's a chance to hear first hand about their creative process and what made their work award winning.
Lynn Lester
managing director of events, The Drum
Ricardo Briceno
chief business officer, Gamefam
12.50pm
Lunch
1.30pm
The power of platforms: politics and social media
In partnership with
Join us for a fireside chat with Valerie Davis, Assembly's North America CEO and The Drum's co-founder, Gordon Young, who will discuss the changing ways in which political parties are using social media during this election cycle.
Gordon Young
founder and editor-in-chief, The Drum
Valerie Davis
CEO, North America, Assembly
1.45pm
Exploring the retail media boom: advertisers’ new data goldmine
As retail media continues to evolve, our panel looks at how this media can help brands achieve success in a world without third party data and how this should be a crucial part of the marketing mix.
Lynn Lester
managing director of events, The Drum
Evan Hovorka
vice president of product & innovation, Albertsons Media Collective
Suzanne Skop
senior director of agency & off-platform partnerships, Instacart
Miles Fisher
senior director, strategic advertising partnerships, Roku, Inc.
2.20pm
Sustainability: not just an add-on
In partnership with
As climate change progresses, brands across industries have been facing increasing pressure to minimize their carbon footprints. What separates authentic eco-friendly initiatives from “greenwashing”? What exactly do audiences expect from brands in 2024 when it comes to sustainability and other pressing societal issues? How can businesses stay afloat in a constantly shifting cultural landscape? And where do marketers fit into this bigger picture? Join us as we discuss all of these questions and more.
Webb Wright
reporter, The Drum
Laurence Newell
managing director, Americas, Brand Finance
Jackie Carroll
VP, agency sales, Onyx by Outbrain
Marc Sobier
executive creative director, Impossible Foods
2.55pm
Break
3.25pm
Tuning into the social frequency
In today's hyper-connected world, social media platforms serve as dynamic arenas where culture and politics collide. To thrive, brands must actively participate in the rhythm and evolution of cultural shifts. Embracing such rapid change requires risk-taking, experimentation, and quick adaptation in addition to understanding cultural nuances and subcultures. Are we at a point where social now dictates how brands evolve and are they losing some control in the process? Do brands really need to put it all out there when it comes to major societal issues?
Gordon Young
founder and editor-in-chief, The Drum
Adam Clyne
CEO and founder, Coolr
4.00pm
Keynote: Melissa Hobley, chief marketing officer, Tinder
Join us for a fireside chat with Melissa Hobley, CMO at Tinder, who will sharehow the world’s most popular dating app is marrying product-led marketing and inclusive storytelling. Go behind the scenes of Share My Date and Matchmaker, two new Tinder features shaped by marketing insights, to learn how to create global momentum through pop culture. Learn how to authentically engage Gen Z by meaningfully elevating – and investing in – the values they care about, on channels they enjoy.
Kendra Barnett
associate editor, US, The Drum
Melissa Hobley
global chief marketing officer, Tinder
4.30pm
The Future of Marketing
Marketing is changing and as we approach a critical juncture, we ask Senior Brand Marketers how they see the industry developing. From AI, consumer behaviours, new ways of working and emerging skillsets, how can the industry prepare itself for the next wave of marketing?
Lynn Lester
managing director of events, The Drum
Jonnie Cahill
chief marketing officer, Heineken USA, The HEINEKEN Company
Stacy Taffet
SVP, marketing, PepsiCo
Cheryl Guerin
evp global brand strategy and innovation, Mastercard
5.10pm
Wrap up
As Drum Live draws to a close, we will reflect on the themes of the day and the key takeaways from 2024.
Kendra Barnett
associate editor, US, The Drum
Lynn Lester
managing director of events, The Drum
5.30pm
Networking and drinks
To make the most of your time and connect with fellow attendees.
In partnership with
11.45am
Privacy centric growth – everything a marketer needs to know in 2024
In partnership with
From regulation changes to customer demand and an AI-led tech evolution, brands looking to grow in 2024 are adapting to a new marketing landscape with data privacy at its core. Join Google and industry leaders for a deep dive into everything you should be thinking about as a brand to maximize the privacy-centric growth opportunities for 2024, with key insights, strategies and tools to drive value with consent-based first-party data, while respecting customer privacy.
Jenni Baker
senior editor – branded content, The Drum
Judy Dinmore
performance industry manager, Google
Charlie Edge
senior marketing strategy and planning manager, The Open University
Katie Eyton
chief ethics and compliance officer, Omnicom Media Group UK
