Agenda
Agenda
8.15am
Registration, tea & coffee
9am
Welcome to The Drum Live
The Drum’s editor Cameron Clarke and managing director of events, Lynn Lester will set the scene and share what to expect from a day of engaging content.
Cameron Clarke
global editor The Drum
Lynn Lester
managing director, events The Drum
9.05am
Opening Debate: The advertising agency model is dead
Chaired by the ever-polemical Andrew Tindall from System 1, this fast-paced, Oxford-style debate will set you up for an action packed day. On one side, we’ve got Mary Keane-Dawson (the NED to end all NEDs) and passion-powered Raffi Salama. Opposing them are Laura Jordan Bambach of Uncharted and Dom Burch, author, broadcaster, and now *master-debater*. Expect sharp banter, quick retorts, and plenty of moments that’ll leave you questioning the future of our industry - don’t miss your chance to vote on the motion!
Andrew Tindall
SVP global partnerships, System 1
Raffi Salama
CEO & co-founder Passionfruit
Mary Keane Dawson
entrepreneur and business mentor
Laura Jordan Bambach
founder & chief creative officer Uncharted
Dom Burch
managing director Why Social
9.50am
Mastering marketing metrics: speaking the language of the C-suite
In partnership with
The CMO’s role is undergoing a seismic shift. With pressure mounting to demonstrate marketing’s ROI in the boardroom and AI transforming traditional measurement, media & creative practices, today’s CMOs must be strategists, change-makers and effective communicators. Join us as we explore how leaders can position marketing as a vital growth driver by fostering innovation whilst guiding their teams to align measurement strategies with overall business objectives.
Jenni Baker
senior editor – branded content The Drum
Tom Greenhalgh
data & measurement lead Google
Heni Hazbay
director of digital marketing Sainsbury's
Lindsey Wolfryd
managing partner Wavemaker
10.15am
Deep dive for ’25: what’s next for CX?
In partnership with
Step into the future of digital customer experience in our exclusive fireside chat with Adobe looking ahead to what’s next for CX. What are the cutting-edge trends and tech innovations shaping how brands connect with their customers? How will AI reshape the digital experience of the future? We’ll explore how brands can get ahead of the curve with digital experiences that will add up to a better CX in 2025 and beyond.
Cameron Clarke
global editor The Drum
Jamie Brighton
director, product marketing, digital experience Adobe EMEA
10.35am
Break
10.55am
Attention, advertisers! Have we got news for you?
In partnership with
Traditional publishing giants and media outlets might seem like old news as today's audiences consume their info in different ways online. But does the advertising industry know the value of untapped news publishing audiences? Or are they being held back by outdated headlines about advertising on the open internet? Join us for an exciting and insightful spin on the classic ‘Have I Got News For You?’ panel show as industry leaders play to separate fake news from real views.
Alex Cheeseman
head of enterprise brands for Northern Europe Outbrain
Dan Glynn
programmatic lead HEINEKEN
Michelle Sarpong
commercial lead the7stars
Anthony Crocker
director of commercial success The Telegraph
11.25am
You talking to me? Welcome to the dawn of hyper-personalization
In partnership with
From personalized music recommendations to hyper-targeted advertising, AI is increasingly being used to tailor the consumer experience. But many brands are falling short of expectations as the path to ‘good’ personalization at scale is hard. AI will put the ‘hyper’ in hyper-personalization but why should brands want to cross the chasm towards successful, value-driven personalization and what are the pitfalls to watch out for? In a world that relies on consent, trust and data, how can brands move forward with confidence? And is it worth forking out on robust tech and advanced analytics?
Maria Greaves
assistant editor - branded content The Drum
Jonathan Woolf
chief revenue officer Intent HQ
Eddie Short
founding partner Intelligent Enterprise Partners
Ali Malek
executive director in data and technology transformation (DTT) OMD
Alexandra Foster
banking, financial services and insurance lead Fujitsu
11.50am
Running up that till: How retail media is transforming brands and consumers
In partnership with
As the retailer-customer relationship continues to evolve, more and more brands are looking to tap into the recent boom in retail media. Many are seeking more innovative ways to target their audience and cultivate loyalty, but what is the key to harnessing this channel? What are the ingredients for a successful retail media strategy?
Cameron Clarke
global editor The Drum
Nicole Kivel
managing director, UK, enterprise Criteo
Florian Clemens
director strategy, proposition & measurement Tesco Media
Patrick Zinga
digital media, data & martech lead HEINEKEN
Luis Clark
go to market manager, EMEA monday.com
12.20pm
The power of culture in marketing
Connecting with consumers through culture and passion points has never been more valuable. Discover how PepsiCo leverages the world of art, music and sport to innovate and engage audiences, finding unique ways to reach consumers.
Hannah Bowler
senior reporter The Drum
Eric Melis
VP, global brand marketing PepsiCo
12.40pm
Lunch
1.30pm
Making brand everyone’s job
The Drum sits down with AJ Coyne to look at how Monzo have embedded the brand as a strategic business driver across the company. As it continues to scale up, what’s on the horizon and why is marketing such an important part of the journey?
Hannah Bowler
senior reporter The Drum
AJ Coyne
VP marketing Monzo
1.50pm
Savouring Success: The secrets of compelling food and drink marketing
In partnership with
Join us as we delve into the dynamic world of food and beverage marketing. From fast food to sloe gin, mighty conglomerates to maverick independents, we’ll explore the forever-changing food & drink space to see how brands can stay ahead of the curve. Uncover the secrets of successful brand collaborations, and gain insights into how to forge mutually beneficial relationships across the industry.
Richard Draycott
editorial consultant The Drum
Tom Rainsford
marketing director Beavertown Brewery
Louise Pilkington
innovation director Domino's
Andrew Walker
senior commercial director, Worldpanel division Kantar
2.20pm
I do. Do you? Building a lifetime of loyalty
In partnership with
All you need is love, right? But turning a single customer action into a lifetime of brand love is tougher than ever these days. In this panel, experts from Adobe, Moonpig and British Red Cross will explore how marketers can get customers to say ‘I do’ and build enduring relationships through experiences, campaigns and content.
Maria Greaves
assistant editor The Drum
Valentina Nuñes
head of brand engagement and marketing British Red Cross
Alexander Toft
GM International Moonpig
Jamie Brighton
director, product marketing, digital experience Adobe EMEA
2.45pm
Plug and Play: Spotlighting success in entertainment and sport marketing
Digital marketers now enjoy an infinite number of ways to reach desired audiences – so how do they map out the best path for campaigns? In this session, we will delve into the strategies, tactics, and innovative campaigns that have propelled brands to the forefront of the entertainment and sports industries. What are the key ingredients to a successful brand partnership?
Hannah Bowler
senior reporter The Drum
Mark Vile
chief brand officer comparethemarket.com
Giles Pocock
vice president brand marketing Bowers & Wilkins
Anna MacDonald
Guinness marketing director Diageo Great Britain
3.10pm
Award Winning Stories
We meet the team behind a Drum Marketing Award winning campaign to uncover the story of its evolution from the initial brief to the final result. Hear all about Paddy Power’s ‘The Big 180’ campaign and how it successfully raised over £1m for Prostate Cancer UK.
Lynn Lester
managing director, events The Drum
Jack Wilson
head of content Paddy Power
3.25pm
Break
3.45pm
Ask the Experts
Now's your chance to uncover the strategies behind the biggest global marketing campaigns in this special intimate session with senior marketing leaders. Get your questions ready!
Tati Lindenberg
VP, marketing Unilever
Mark Vile
chief marketing officer comparethemarket.com
4.05pm
Advertising: Who Cares?
Some say the advertising industry is a less attractive place to be these days. Consumers at saturation point, media investments wasted, a lack of sustainability and ad-fraud rife; advertising’s reputation ranks lower than ever. Join Brian Jacobs and Nick Manning for an insight into a new movement which seeks to address some of these systemic challenges.
Brian Jacobs
founder BJ&A
Nick Manning
founder Encyclomedia International
4.20pm
The fusion frontier: when physical experience meets digital intelligence
In partnership with
In an era dominated by screens, everyone’s talking about ‘phygital’ – the fusion of digital and physical channels to redefine how brands engage with their audiences. This panel will explore how innovative strategies – like personalized, data-driven print integrated into omnichannel campaigns – are not only keeping traditional mediums relevant but enhancing overall marketing effectiveness as the measurable performance channel no one saw coming.
Jenni Baker
senior editor – branded content The Drum
Jodie Hanrahan
senior media account director Join the Dots
Cathy Bittner
senior strategic business development manager Canon Europe
Rob Flannery
sales & marketing manager Nutshell Creative
4.45pm
Breathing new life into a global brand
This quick fire case studies dives into the transformative journey of revitalizing two beloved categories—meals and sauces—under one global Heinz Masterbrand. Discover how innovative marketing strategies and employee engagement have not only rejuvenated the brand but also driven business growth.
Richard Draycott
editorial consultant The Drum
Alessandra de Dreuille
meals director Kraft Heinz
Thiago Sequeira Rapp
marketing & media director Kraft Heinz
5pm
Fashionably Ever After
In partnership with
The Drum explores how sustainability, tech innovation, and inclusive marketing are reshaping the fashion and beauty industries. Learn from industry leaders about integrating eco-friendly practices, leveraging cutting-edge technology, and promoting diversity in marketing. How can brands embrace these trends to stand out in a competitive market?
Lynn Lester
managing director, events The Drum
Nicky Haddow
head of marketing Victoria’s Secret
Emilia Kirk
UK commercial director Seedtag
5.25pm
It’s a wrap
As The Drum Live draws to a close, we will reflect on the themes of the day and the key takeaways from 2024. Then join us in The Labs bar for drinks and connecting with fellow attendees.
Lynn Lester
managing director, events The Drum
Cameron Clarke
global editor The Drum
6pm
Networking drinks
Join us in The Drum Lab Bar for celebratory drinks after an inspiring day filled with content and insights! It's the perfect opportunity to unwind, connect with fellow attendees, and dive into engaging discussions about everything you've learned.
11.45am
Privacy centric growth – everything a marketer needs to know in 2024
In partnership with
From regulation changes to customer demand and an AI-led tech evolution, brands looking to grow in 2024 are adapting to a new marketing landscape with data privacy at its core. Join Google and industry leaders for a deep dive into everything you should be thinking about as a brand to maximize the privacy-centric growth opportunities for 2024, with key insights, strategies and tools to drive value with consent-based first-party data, while respecting customer privacy.
Jenni Baker
senior editor – branded content, The Drum
Judy Dinmore
performance industry manager, Google
Charlie Edge
senior marketing strategy and planning manager, The Open University
Katie Eyton
chief ethics and compliance officer, Omnicom Media Group UK
Stay tuned...
Our exciting agenda will be revealed soon. In the meantime see the range of topics that will be covered at the event below.
Consumer Technology
Retail Media
Entertainment and Sport
Food and Drink
