2023 Agenda
Day 1 Pivotal trends in marketing
9.30am
Opening keynote: Rethinking AI: AI’s impact on business and society
Laying out a radically new framework for how people should think about AI, Daniel looks at how organisations can practically adopt these technologies and avoid being seduced by the hype. Whilst such tools are incredible at creating growth and streamlining operations, for companies to stay innovative they need to also use AI to unlock the creative capacity of their workforce. What macro impact will these technologies have over the coming decades? Can we harness the power of AI in order to allow humanity to flourish?
Daniel Hulme
CEO, Satalia & chief AI officer, WPP
10am
A new AI era: how generative AI will change marketing
Artificial intelligence (AI) has exploded onto the scene in recent months and the proliferation of powerful AI is already revolutionizing the marketing industry. From copy automation to the new generation of search engines, this session will explore how this tool is being harnessed and in what specific areas it is proving valuable.
Oliver Yonchev
CEO, Flight Story
10.20am
AI panel discussion
Following on from Flight Story's Oliver Yonchev and his presentation, a panel discuss their views on the new era of AI.
Gordon Young
founder and editor-in-chief, The Drum
Oliver Yonchev
CEO, Flight Story
Jamie Allan
director, business development - global agencies + advertising, NVIDIA
Daniel Hulme
CEO, Satalia & chief AI officer, WPP
10.45am
Where gen AI meets retail
In partnership with
A retail revolution is coming; with Generative AI unleashing new power for brands and retailers to transform customer engagement from insights to processes and experiences. 93% of UK retailers are investing more than ever in AI-driven technologies (Salesforce, Aug 2023) – but what’s practically possible right now and what role can it play in the future of retail?
Jenni Baker
senior editor - branded content, The Drum
Jonathan Beeston
EMEA marketing director for marketing cloud, Salesforce
Faisal Kamran
principal technology analyst, Sony
Debbie Ellison
global chief digital officer, VMLY&R Commerce
Will Harvey
senior breakthrough innovation lead - digital, Diageo
11.15am
Break
11.45am
Privacy centric growth – everything a marketer needs to know in 2024
In partnership with
From regulation changes to customer demand and an AI-led tech evolution, brands looking to grow in 2024 are adapting to a new marketing landscape with data privacy at its core. Join Google and industry leaders for a deep dive into everything you should be thinking about as a brand to maximize the privacy-centric growth opportunities for 2024, with key insights, strategies and tools to drive value with consent-based first-party data, while respecting customer privacy.
Jenni Baker
senior editor – branded content, The Drum
Judy Dinmore
performance industry manager, Google
Charlie Edge
senior marketing strategy and planning manager, The Open University
Katie Eyton
chief ethics and compliance officer, Omnicom Media Group UK
12.20pm
Data strategy: activating advertising’s potential in unprecedented times
In partnership with
Numerous forces are converging and changing consumer behaviours more rapidly than ever before, in ways that we can’t always anticipate. Join us to explore how marketers are adapting to focus on the right signals, unlock new media opportunities and turn uncertainty to their advantage.
Hannah Bowler
journalist, The Drum
Paul Wright
head of Uber Advertising UK&I, Uber
Emma Welch
head of client strategy, UK, Captify
Justin Reid
senior media director, international markets, Tripadvisor
1pm
Lunch
2pm
Fireside chat with Becky Moffat, CMO, HSBC
Lynn Lester catches up with HSBC’s CMO Becky Moffat to see how she interprets the great marketing reset as well as looking at their award-winning campaigns, the importance of purpose and why humour in marketing has never been more important.
Lynn Lester
managing director of events, The Drum
Becky Moffat
CMO, HSBC
2.20pm
E-Commerce, creativity and conversion
Digital disruption and tech advancements have accelerated the need for connected, omnichannel retail experiences but as the economy continues to stagnate, consumers expect brands to demonstrate greater sensitivity to their financial situation. What shifts are brands making to remain agile and keep in touch?
Hannah Bowler
journalist, The Drum
Kerttu Inkeroinen
marketing and e-commerce director, Lucky Saint
Aoife O'Toole
global head of marketing, display & paid social, Skyscanner
Dom Birch
director of strategic communications, ubloquity
3pm
Break
3.30pm
Emerging media markets
In partnership with
In this fast-growing new media landscape, many brands are looking for opportunities to connect with other audiences through previously untapped partnerships across the gaming and media world. How can such partnerships harness the true growth potential? What other activations are catching the eye? And how is traditional media staying relevant to the ever-changing consumer?
Lynn Lester
managing director of events, The Drum
Matthew Thomas
sales director UK & MENA, StackAdapt
Laurelle Potter
regional director of EMEA, Reddit
Melanie Wills
vice president partnerships, UK & Europe, Allied Global Marketing
4pm
Futureproofing planning and omnichannel strategies
In partnership with
Planning is a completely different game in 2023, long gone are the days of three media channels to contend with. So, what does planning look like now and in the years to come and how can planners futureproof their strategies to help their clients thrive. In this session, we take a deep dive into media strategies and ask where marketers can find efficiencies.
Hannah Bowler
journalist, The Drum
Elliot Millard
chief strategy and planning officer, Wavemaker
Suzanne Perry
head of media, KFC UK & Ireland
Gerhard Fourie
global client partner, GroupM Nexus
4.30pm
Closing takeaways
As day one draws to a close, we’ll reflect on the themes of the day, summarise the key big takeaways and get set for an action packed day two.
5pm
Networking and drinks
To make the most of your time and connect with fellow attendees, be sure to stay till the end and enjoy free drinks at The Drum Labs bar until 6pm!
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Day 2 The future CMO
9.30am
The future CMO
In a rapidly changing business landscape, many senior marketers are having to rethink what type of talent and resources fit new agile business models. With such contrasting mindsets on brand identity and purpose, how can senior staff and younger CMOs ‘meet in the middle’ when it comes to implementation? What is the emerging skillset of gen-z and are they being allowed to utilise them? What are the expectations of the CMOs of tomorrow and why are they important?
Richard Draycott
editorial consultant, The Drum
Penny Brook
chief marketing and experience officer, Canada Goose
Hamza Ayub
chief marketing officer, Switzerland, Dunkin' Donuts
Erifili Gounari
founder & CEO, The Z Link
10.15am
Creativity v tech: sink or swim
Creative thinking is still the most critical skill for senior brand marketeers, enabling them to innovate and remain nimble in a dynamic landscape. However, with the relentless pace of digital transformation, this has led many to a crossroads. Are we getting too distracted by data and automation? Are these tools truly helping us by freeing up more time, or are they limiting our creative pursuits?
Gordon Young
founder and editor-in-chief, The Drum
Becky Verano
global VP marketing creativity and capabilities, Reckitt
Sunny Bhurji
marketing director, Sky
Cameron Worth
founder of IoT studio, SharpEnd
10.55am
Break
11.25am
A ‘new dawn’: Hyundai’s bold marketing reset
In an industry that’s changing, how can you create brand standout and differentiation? This was the key challenge for Hyundai which was addressed by ‘New Dawn’, a campaign that made the Brand the most talked about in the UK earlier this year. In this session, Richard explains the background to the campaign and shares some of the successes and challenges along the way in a live Q&A.
Richard Wolfe
head of brand communications, Hyundai
11.45am
Measuring retail ad effectiveness
In partnership with
Measurement of media success no longer revolves primarily around ad spend. A key factor for many brands growing media success has been a mix of engagement with external partners and an up-skilling, in-housing environment. Understanding consumers through data analytics and digital technologies has also become a crucial development in recent years.
Ian Gibbs
insight and planning director, DMA UK
Christof Baer
head of performance marketing, Kimberly-Clark
Bobi Carley
head of media and diversity & inclusion lead, ISBA
Nicole Kivel
managing director, Northern Europe, Enterprise, Criteo
Alex Prouhet
global director of commercial and operations, Deliveroo
12.30pm
Lunch
1.30pm
Fireside chat with Jonathan Bottomley, global CMO, Calvin Klein
Gordon Young
founder and editor-in-chief, The Drum
Jonathan Bottomley
global chief marketing officer, Calvin Klein
2pm
Generation active: exploring the health and sport boom
The sportswear market is expected to grow 25% between 2021-2025 as consumers continue to adapt to a lifestyle change linked to Covid. Millennials and Gen Z – dubbed ‘Generation Active’ also now represent up to 80% of all gymgoers. How can brands capitalise on this ever-growing trend?
Ellen Ormesher
senior reporter, sustainability, The Drum
Peter Robb
marketing director, Continental
Amar Singh
SVP content and communications, MKTG
Stuart Wells
global VP marketing & content, adidas runtastic, adidas
2.30pm
Afternoon break
2.45pm
In conversation with Rio Ferdinand and Sue Fennessy
We sit down with acclaimed footballer and broadcaster Rio Ferdinand, and serial tech entrepreneur, founder and CEO of WeAre8 Sue Fennessy, for a conversation exploring the rapid rise of WeAre8, how they are revolutionising digital media and their mission to unite hundreds of millions of people in support of the planet.
Gordon Young
founder and editor-in-chief, The Drum
Rio Ferdinand
acclaimed footballer and broadcaster
Sue Fennessy
founder & CEO, WeAre8
3.15pm
B corp status: evolution or revolution
London has been dubbed the B Corp capital of the world and the UK now has over 1,000 B Corps. What is behind such rapid growth? With more and more large global firms also obtaining status, what did this mean for the wider B Corp ecosystem? Can companies and agencies risk being left behind in a competitive market?
Ellen Ormesher
senior reporter, sustainability, The Drum
Jake Dubbins
managing director, Media Bounty
Sue Fennessy
founder & CEO, WeAre8
3.35pm
The Great Marketing Reset: How to future proof your job in an AI world
In the marketing industry people are everything. So as marketing transforms, it will have to think about how it transforms its approach to people. How can we prepare future recruits? What skills will they require? And how can we ensure a workforce with the agility and ability to ride the coming wave of change. This discussion will focus on how to identify and train the creative workforce of the future.
Diane Young
chief executive officer and co-founder, The Drum
Sir John Hegarty
co-founder and creative director, The Business of Creativity
Marc Lewis
Dean, School of Communications Arts
4pm
Networking and drinks
To make the most of your time and connect with fellow attendees, be sure to stay till the end and enjoy free drinks at The Drum Labs bar until 6pm!
