Agenda
1.30pm
Welcome to Predictions 2024
1.40pm
Panel: 2024: An inflection point for marketing
In partnership with
In 2024, we’re going to see continued regulatory, platform and AI-led technology evolutions that further influence the way digital marketing works. Join this expert panel with Google, Jellyfish and Kingfisher who’ll be shedding light on future-facing measurement solutions and the crucial steps UK advertisers must take to not only survive, but unlock growth in this new era of AI-powered marketing.
Jenni Baker
senior editor, The Drum
Biren Kalaria
managing director - data, measurement & analytics, Google UK
Eloi Casali
head of media, Kingfisher
Alicia Harkness
analytics director, JellyFish UK
2.15pm
Panel: Spotlight on Media
In partnership with
Join our panel as they peer into the future of advertising budgets in 2024. They’ll delve into the dynamic media landscape looking at the challenges and opportunities facing the sector. Our experts will examine the challenges and opportunities in the media sector with a focus on OHH, Digital, CTV and Retail Media.
Hannah Bowler
senior reporter, The Drum
Sebastien Bourne
head of media North West and Central Europe, HP
Zuzanna Gierlinska
chief solutions officer, Group M
Ed Sellier
client strategy manager, dunnhumby
Alex Prouhet
global director of commercial and operations, Deliveroo
3pm
Break
1.40pm
Panel: Spotlight on Agencies
How will the future agency landscape evolve in 2024? Our panel will dive into a range of topics covering M&As, how the future agency model and roles will develop and how B2B is on the path to a radical rebrand.
3.25pm
Panel: Spotlight on Technology
In partnership with
Unlocking the future of tech, our experts dissect trends such as navigating the cookie-less terrain, harnessing the potential of AI and witnessing the gaming industry's quest to meet evolving audience demands. Be part of the conversation that shapes tomorrow.
Cameron Clarke
global editor, The Drum
Jana Eisenstein
vice president of sales EMEA, Seedtag
Stephan Pretorius
chief technology officer, WPP
Patrick Zinga
digital media, data & martech lead, Heineken
Dom Burch
managing director, WhySocial
4.10pm
Fireside chat: Award Winning Stories with Rethink
Lynn Lester
managing director of events, The Drum
Zachary Bautista
partner & creative director, Rethink
Geoff Baillie
creative director, Rethink
4.25pm
Panel: Spotlight on Brands
In partnership with
2024 marks a pivotal year for Senior Marketers with their to-do lists more crucial than ever. Join our expert panel as they unravel the top priorities in a world of budget constraints. From strategic shake-ups to climate accountability, social commerce to influencer marketing, discover the strategies that will shape marketing success in the year ahead.
Hannah Bowler
senior reporter, The Drum
Nora Zukauskaite
global marketing director, Brand Agency London
Hannah Walley
head of media, insights, UK, Kantar
Aoife O'Toole
global head of marketing, display & paid social, Skyscanner
4.55pm
Wrap-up
5.10pm
Networking & drinks
XXAM
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