Agenda
9am
Registration, tea & coffee
10am
Welcome to Predictions 2025
The Drum’s Predictions is going interstellar in 2025. Attend our mission briefing before as Gordon Young preps us for lift-off by outlining some trends he spotted while at CES in Las Vegas and the WEF in Davos.
Lynn Lester
managing director, Events The Drum
Gordon Young
editor in chief The Drum
10.10am
The trends that will shape 2025
With the outlook for marketing budgets being described as ‘anaemic’ for 2025, we kick off Predictions 2025 by gazing through the marketing equivalent of the James Watt Space Telescope to get a overview on what the trends that will be driving Earth’s global economies, marketers and consumers in 2025.
Chris McCrudden
strategy director Edelman
10.30am
Proving marketing is a growth engine in 2025
In 2025, proving long-term impact, justifying budgets, and measuring effectiveness will be critical as economic pressures heighten and short-term results take center stage. Leaders share their predictions on how marketers can command boardroom influence and remain indispensable as the driving force of growth amidst shifting priorities and tightening budgets.
Jenni Baker
senior editor - Branded Content The Drum
Dimi Mittev
measurement and effectiveness lead Google
Sarah Stallwood
head of analytics OMG Annalect
Jennifer Carey
head of media Channel 4
11am
Lightning predictions 2025
Rapid fire predictions on the year ahead from some of the marketing sector’s most thought-provoking commentators as they outline their thoughts on what 2025 holds for agencies, media, digital marketing, data, creativity, social media and tech.
Richard Draycott
associate editor The Drum
Tanya Whitehouse
CEO Elvis
Kara Osborne
UK & Ireland CEO UM
Kymberley Thomson
senior global social media & community manager Primark
Pete Wallace
general manager for EMEA GumGum
Emily Smith
content marketing manager Brandwatch
11.30am
Break
12pm
Would We Lie to You?
Paying homage to the TV programme, we get predictions from leading members of the industry. But which predictions are true, and which are simply flights of fantasy? Let the audience decide!
Richard Draycott
associate editor The Drum
Tony Walford
partner Green Square
Andrew Tindall
SVP System1
Sera Holland
CEO Ketchum UK
Michelle Sarpong
commercial lead the7stars
12.30pm
AI - Opportunities in 2025
2024 was a giant leap forward not necessarily for humankind but for AI, and 2025 is expected to see 'next gen' AI take another step forward. There will be huge opportunities available to brands, agencies, and tech providers, but what will they look like? Find out as one of the UK's leading AI experts offers his view for 2025.
Daniel Hulme
chief AI officer, WPP and CEO at SATALIA
12.50pm
Pinterest Predicts 2025
The moment you’ve been waiting for is here: Pinterest announces its top 20 emerging trends for 2025. From Surreal Soirees to Chaos Cakes, get a glimpse of the trends that you’ll want to know next..
Karen Bloom
lead creative strategist Pinterest UK
Caroline Orange-Northey
director, retail Pinterest UK
1.10pm
Lunch
2pm
Retail Media in 2025
Recent years have seen a boom in retail media and experiences as brands look to maximise their access to consumers, data and tech and make the retail environment as much about entertainment as retail therapy. That boom shows little sign of abating. Hear the latest trends for 2025.
Hannah Bowler
senior reporter The Drum
France Theanne
former group head of retail creativity and VM Frasers Group
Franco Boydell
head of growth iuf Group
2.20pm
Creative debate: The motion - This house believes that AI will not produce anything that inspires us as much as human-based creativity.
AI is transforming creativity in marketing, but is it really a ‘friend or foe’ of creative department? In this Oxford Debate we pit creatives against each other to argue for and against the adoption of AI in the creative process. The audience will decide the winner.
Lynn Lester
managing director, Events The Drum
Regan Warner
executive creative director McCann London
Dr Lee Bofkin
CEO & head of inspiration Global Street Art
Becky McOwen-Banks
ECD at House of Greenland and founder of Plain:ai
Nerea Castro
creative director Havas Play UK
2.50pm
From tool to teammate: building the Gen AI-ready marketing team
Beyond the GenAI hype, most marketing teams are still figuring out how to make it work for them. Is it a tool, a teammate or a competitor? Where organizations are finding efficiency gains, how are they using their new found spare time to drive brand growth? Join us for an interactive session to see where you are on the AI readiness curve and get a deeper understanding of where adoption leaders are already finding wins for their marketing teams in 2025.
Jenni Baker
senior editor - Branded Content The Drum
Patricia van der Mooren
Partner Kantar, Consulting division
3.10pm
Agencies in 2025 - Fireside chat with Sir Martin Sorrell
The Drum’s Gordon Young will be in conversation with industry legend Sir Martin Sorrell of S4 Capital to get his take on what 2025 holds for agencies – big, small and everything in between. Never one to hold back, Sir Martin will share thoughts on how he expects the Omnicom and IPG to shake out and what opportunities the fallout could offer agency leaders.
Gordon Young
editor in chief The Drum
Sir Martin Sorrell
founder & executive chairman S4 Capital
3.40pm
Break
4pm
Moving beloved brands forward in 2025
In global branding terms, 2024 will forever be remembered as the year of Jaguar’s opinion-splitting 'Copy Nothing' rebrand. This panel will consider how beloved brands can balance legacy with innovation in 2025 as they look to push forward to reach into new and lucrative markets and engage with new audiences - without alienating loyal customers.
Hannah Bowler
senior reporter The Drum
Will Harrison
group marketing director The AA
Karen Owen
chief marketing officer LIPTON Teas & Infusions
Dan Rubel
brand & marketing director Currys
Tati Lindenberg
vice president marketing Unilever
4.30pm
Trends in brand advocacy
Discover the key macro and micro trends shaping brand advocacy from purpose-driven marketing to community engagement. This punchy keynote will explore how and why consumers should be moved from customers to advocates in 2025.
Verity Hurd
head of category & content Duel Tech
4.40pm
Visionary perspectives – 2035 here we come
The future starts here – and we do not just mean 2025. What will our industry, and the businesses and brands that drive it, look and function like in the year 2035? We hear from visionaries on where global business is heading and how marketers should start shaping up now for the decade ahead.
Tom Banks
creative editor The Drum
Chris Moody
global ECD Landor
Dirujan Sabesan
chief marketing officer Wingstop UK
Dom Boyd
managing director Kantar
Zoe Eagle
chief executive officer Iris London
Simon Dawson
chief revenue officer Outra
5.10pm
Be a better you in 2025 - #SlowTheFuckDown
Emma Harris almost died two years ago through work-induced stress. With a new set of priorities, today she is the best possible version of herself, and you can be too in 2025. End the day with Emma’s inspiring story and become a better, healthier, and wealthier you in 2025.
Emma Harris
founder Glow London and #SlowTheFuckDown
5.30pm
Closing remarks
5.40-6pm
Networking & drinks
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