AGENDA LONDON
The Drum Labs, 25-27 Curtain Road London EC2A 3LT
9.30am (GMT)
Registration, tea & coffee
10.30am (GMT)
Welcome to B2B World Fest
London
The Drum and BBN International will set the scene and share what to expect from a day of engaging content.
LYNN LESTER
managing director of events The Drum
ED DAVIS
director, international client relationships BBN International
COS MINGIDES
co-founder & head of effectiveness True
11am (GMT)
Expert marketing clinics: your questions, answered
London
Direct access to top experts. Small intimate groups, big insights. Bring your toughest questions and leave with clearer insights. Your marketing challenges, solved.
LYNN LESTER
managing director of events The Drum
CHARLOTTE MACKENBACH
PR & communications manager C-Job Naval Architects
LAURA WHITEHEAD
executive vice president of marketing iManage
TOM BANKS
creative editor The Drum
11.40am (GMT)
Rapid-fire Talk: Decoding B2B’s Brand Boom
London
In the world of B2B, brand is no longer a nice-to-have but an essential part of building a successful growth, loyalty, talent retention, and even M&A strategy. Although under pressure, B2B professionals are also optimistic about their industry’s transformation. But can they decode the new world dynamics to identify their upcoming opportunities? Join us as we reveal how to unlock brand-fueled B2B success, drawing on insights from Havas’ latest Meaningful BrandsTM B2B Special Report.
ANNA HARRIS
global VP, strategy Ledger Bennett
TONY MATTSON
global strategy partner Havas Creative Network
11.55am (GMT)
Rapid-fire Talk: The rocket fuel for B2B campaign success isn’t what you think it is
London
Scratch beneath the surface of any great B2B campaign and odds are you’ll come across a root cause – that talented people were motivated to do a great job, and given the freedom to do so. After all, culture eats talent for breakfast. It follows that campaign effectiveness is directly proportionate to good agency culture. But agency culture is an elusive concept, and notoriously difficult to get right. So how do you know when it is? Join Alex Swann, managing director at Lesniak Swann, B Corp, for a practical crash course on recognising good culture.
ALEX SWANN
managing director Lesniak Swann
12.10pm (GMT)
Rapid-fire Talks: B2B in fAIryland
London
Everyone in marketing is talking about AI. At The Drum B2B Worldfest, The Drum and BBN will unveil a cool new AI film charting the invention, rise and current explosion of AI in B2B Marketing, including how it is fast changing the shape and make-up of the industry. There’s hardly a facet of B2B marketing AI hasn’t touched, from client contact reporting to research, creativity and media planning. But is it for the best? This fascinating short film, produced by BBN Agency X, explores that very question and is the precursor to a debate on the subject by a panel of experts. It’s not to be missed. Video designed by Chase Grammer and Trent McNelly.
CHASE GRAMMER
creative director Agency X
TRENT McNELLY
innovation strategist & founder Ad+Verb
12.25pm (GMT)
How do we change B2B with AI?
London
AI is shaking up the B2B world, but how far can it really go? Our panel of industry experts will share how AI is driving smarter marketing, sales, and customer experiences. Get ready for fast-paced insights, bold predictions, and real examples of AI at work. Whether you're an AI skeptic or a believer, this session will show you how AI is set to change the game for B2B.
PRAJ (PRAJWAL) GADTAULA
head of BBN Insight
SCOTT HARRISON
director of AI and analytics Cognizant
ROSIE BAILEY
founder & CEO Nibble
ROSS SLEIGHT
global strategic growth CI&T
12.55pm (GMT)
LUNCH
1.45pm (GMT)
The Motion: Brand is more important than demand in B2B (Or is it?)
London
Brand champions argue that without a strong brand, your B2B company is just another number. For them, brand builds trust, loyalty, and market recognition. But demand-driven pragmatists don’t buy it – they believe that at the sharp end of the funnel demand generation is the real driver of growth. So, which is the prime mover in B2B: brand or demand?
RICHARD DRAYCOTT
associate editor The Drum
COS MINGIDES
co-founder & head of effectiveness True
MIMI TURNER
head of marketplace innovation LinkedIn
DENNIS GUETH
executive account director wob AG
DOM BURCH
managing director Why Social
2.30pm (GMT)
Fireside chat: Creativity in B2B: How to unleash and sell bold ideas in complex organizations
London
Join this fireside chat with Brian Macreadie, Head of Marketing, Addleshaw Goddard & Richard Parsons, Managing Director, True, for a no-holds-barred discussion on unleashing bold ideas, breaking the mold, and building brave brands. Get inspired by real-world examples, actionable insights, and a healthy dose of creative rebellion. Ditch the boring – it's time for B2B marketing to get bold.
RICHARD PARSONS
co-founder True
BRIAN MACREADIE
head of marketing Addleshaw Goddard
2.50pm (GMT)
Allies, not antagonists – the makings of a great CMO-CRO relationship
London
Every CMO wants the C-suite to back their ideas, but what do the budget holders need to hear in return? We’ll get the chief marketing officer and chief revenue officer perspective on how to work together for mutual gain and make a convincing case for marketing investment.
CAMERON CLARKE
global editor The Drum
ALICIA SKUBICK
chief customer officer Trustpilot
IAN WHITTAKER
media & tech analyst, founder of Liberty Sky Advisors
HELEN SARTORY
chief revenue officer The Beatport Group
3.20pm (GMT)
BREAK
3.40pm (GMT)
The questions you should be asking your agency
London & Chicago
What truly matters when selecting an agency? From team composition to capability, this session will explore the questions clients really need to ask at the RFP stage to find the perfect partner and together cultivate a culture of creative effectiveness
ED DAVIS
director, international client relationships BBN International
VICTORIA KERR
head of marketing, EMEA & APAC Uber for Business
SIAN BRIGG
director, global agency strategy and creative transformation EY
MINDY LAMB
senior marketing manager SpotSee
LESLEY PINCKNEY
head of marketing - incubation & disruptive innovation Intel Corporation
4.15pm (GMT)
B2B – the new sports MVP
London & Chicago
From big game advertising to team sponsorship and star endorsements, B2B is becoming an increasingly big player in sports. As business brands take some of the prime roster spots previously reserved for their consumer counterparts, we’ll hear from some of Chicago and London’s top sports organizations about seizing the opportunity.
CAMERON CLARKE
global editor The Drum
BILLY SANEZ
global marketing director SpotSee
ASHLEY FACCHINI
senior director, corporate partnership development Chicago Cubs
RYAN NORYS
chief revenue officer Tottenham Hotspur
GOYO PEREZ
senior vice president of corporate partnerships Chicago Fire
LAUREN ESTWICK
new business & marketing director House 337
5.05pm (GMT)
The CMO Spotlight
London
The Drum columnist, Tim Healey interviews a leading global B2B CMO. Tim will get into deep conversation with a leader of a major global business brand and its marketing teams, he is also an outspoken advocate for the practice of B2B. This interview promises a rare insight into the career of one of B2B’s most important voices.
TIM HEALEY
CMO Spotlight columnist The Drum
5.25pm - 6.30pm (GMT)
Wrap up and networking
London
As B2B World Fest draws to a close, we will reflect on the themes of the day and the key takeaways from 2024. Then join us in The Labs bar for drinks and connecting with fellow attendees.
LYNN LESTER
managing director of events The Drum
ED DAVIS
director, international client relationships BBN International
5pm (GMT)
WRAP UP & NETWORKING
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company here
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company here
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company here
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company here
CHICAGO
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