Agenda
8.45 AM
Registration, tea and coffees
In partnership with
9:30 AM
Special guest opening keynote
Join one of APAC’s leading senior marketers for a presentation on the unique challenges and opportunities on offer across the Asia Pacific region. This presentation will explore leadership, productivity and consumer trends as well insights for the year ahead.
Aseem Puri
CEO, Unilever International
9.50 AM
Future-proofing your advertising strategy for a cookie-free climate
In partnership with
The ticking clock on third-party cookies is getting louder. Advertisers who are late in developing a workable addressability strategy risk their targeting, personalization and measurement capabilities when third-party cookies are depreciated. But the cookie countdown is an opportunity for APAC advertisers to create even more sophisticated strategies which better suit the industry’s ever-evolving maturity – and there’s still time to get there.
Lynn Lester
managing director of events, The Drum
Nola Solomon
senior vice president, global go-to-market strategy & commercialization, Criteo
Deepika Nikhilender
chief solutions officer APAC, GroupM Nexus
Sachin Dsouza
partnerships, solutions & supply lead – APAC, Publicis Media
10:20 AM
Break
10:45 AM
Data-driven brilliance: Navigating the future of advertising
Market forces are converging and shifting consumer behaviours more rapidly than ever before, often in ways that we can’t always anticipate. In this session, we will explore how senior marketers are adapting to realign data strategies in order to unleash advertisings true capability, unlock new opportunities and turn uncertainty to their advantage.
Prantik Mazumdar
president, TIES Singapore
Krishna Kota
executive director, regional marketing (retail & wealth) for consumer banking, DBS
Nishita Lalvani
marketing director, SEA, HK and India, Indeed
Wen Zhe Lim
director, solutions, advertising and partnerships (APAC), foodpanda
Suresh Chivukula
senior partner, Ogilvy
11:10 AM
A new AI era: How generative AI is shaking up marketing
Artificial intelligence (AI) has exploded onto the scene in recent months and the proliferation of powerful AI is already revolutionizing the marketing industry. From copy automation to the new generation of search engines, this session will explore how this tool is being harnessed and in what specific areas it is proving valuable.
Amit Bapna
editor-at-large (APAC), The Drum
Triveni Rajagopal
senior director, personal care digital experiences, Unilever
Uma Rudd Chia
executive creative director / co-founder, KVUR
Mustapha Zainal
creative director, experience - APAC, Media.Monks
11:30 AM
Award Winning Stories
We meet the team behind a Drum Marketing Award winning campaign and hear the story of how it evolved from the initial brief, to the fully formed idea, the execution and result of the final campaign.
Lynn Lester
managing director of events, The Drum
11:45 AM
Trends & Tactics: Senior marketing leader’s panel
Join an esteemed panel of senior leaders as they reflect on the biggest trends shaping the region in 2024. We will hear about the latest technology and digital services, the current sustainability landscape and how marketing is changing the consumer landscape.
Amit Bapna
editor-at-large (APAC), The Drum
Low Ngai Yuen
chief merchandise and marketing officer, AEON Group
Jaslyin Qiyu
former head of client marketing & digital capabilities, formerly of Citibank Singapore
Vicky Abhishek
VP - technology services Asia Pacific, Johnson & Johnson
Abhishek Mittal
senior director for Skin Care and Digital Innovations Leader for Skin and Personal Care, Procter & Gamble
12.10 PM
Networking lunch
In partnership with
10:45 AM
Break
